Snappy Sentiments
The primary objective of this project was to explore the relationships between design elements such as sequencing, eye flow, and color coding in the format of a trifold brochure. This involved delving into how typography and imagery can be correlated to enhance visual communication. Additionally, the project aimed to investigate user experience factors like hands-on interaction, timing, and pacing through the design process, ultimately enhancing message-making and storytelling through careful design decisions.
Graphic Design
December 2024
Challenge
The primary challenge was to design an app that could seamlessly integrate multiple health tracking features without overwhelming the user. The app needed to provide valuable insights and reminders while maintaining an easy-to-use interface. Ensuring data accuracy and privacy were also critical concerns that needed to be addressed.
Results
The app launch was a resounding success, with over 10,000 downloads in the first month and an average user rating of 4.8 stars. Users reported a 60% increase in adherence to their health goals, thanks to the app's intuitive design and helpful features. The app also received positive reviews for its user-friendly interface and comprehensive tracking capabilities.
Process
The design process involved experimenting with various fonts and color palettes that would best convey the intended message, resulting in a playful yet informative trifold brochure that effectively communicates the my self-comparison to a Venus flytrap. The objective was to create a trifold brochure that connects my personal traits with those of a Venus flytrap, emphasizing our similarities and differences. This required a thoughtful examination of personality traits, physical attributes, and efficiency factors that both share.
The project began with brainstorming and listing 40 different entities to compare personal traits against, culminating in the selection of the Venus flytrap as a metaphorical representation of the designer's personality and attributes. Key aspects focused on were three main personality traits, physical attributes, and additional unique qualities that align with the nature of a Venus flytrap.
Conclusion
The final product is a vibrantly designed trifold brochure which narrates the unique relationship between me and a Venus flytrap. It highlights the shared traits and characteristics in a visually striking manner, ensuring that the brochure is not only informative but also visually captivating. The brochure serves as an example of how design can be used to tell personal stories in a creative and engaging way.